THE SEMIOTICS OF LIPTON ICE TEA ADVERTISEMENT
THROUGH THE THEORY OF
ROLAND BARTHES
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Institusion
Universitas Darma Persada
Author
Amy, Novita
Subject
401.41 Semiotics
Datestamp
2024-10-24 03:05:53
Abstract :
The research in the term paper aims to find out the signifier and signified on the advertisement. In additional, it finds out the meaning consisted, in other words to get the message behind the Lipton Ice tea advertisement. The theory used in the term paper is related to the study about sign, Semiotics. In specifics is the theory of Roland Barthes. His theory used the denotation and the connotation as its signifier and signified signs to find out myth.
The research in the term paper aims to find out the signifier and signified on the advertisement. In additional, it finds out the meaning consisted, in other words to get the message behind the Lipton Ice tea advertisement. The theory used in the term paper is related to the study about sign, Semiotics. In specifics is the theory of Roland Barthes. His theory used the denotation and the connotation as its signifier and signified signs to find out myth.
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