THE ANALYSIS OF SIGN IN SAMSUNG GALAXY SIII
COMMERCIAL THROUGH THE THEORY OF ROLAND
BARTHES: THE STUDY OF SEMIOTICS
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Institusion
Universitas Darma Persada
Author
Arini, Qolby
Subject
401.41 Semiotics
Datestamp
2024-10-24 03:52:07
Abstract :
This term paper discusses how the sign and the sign of the messages conveyed through television advertising electronic products Samsung Galaxy SIII. The purpose of this analysis is to find out the signifier and signified on the advertisement. In additional, it finds out the meaning consisted, in other words to get the message behind the Samsung Galaxy SIII commercial. The theory used in the term paper is related to the study about sign, Semiotics. In specifics is the theory of Roland Barthes. His theory used the denotation and the connotation as its signifier and signified signs to find out myth.
This term paper discusses how the sign and the sign of the messages conveyed through television advertising electronic products Samsung Galaxy SIII. The purpose of this analysis is to find out the signifier and signified on the advertisement. In additional, it finds out the meaning consisted, in other words to get the message behind the Samsung Galaxy SIII commercial. The theory used in the term paper is related to the study about sign, Semiotics. In specifics is the theory of Roland Barthes. His theory used the denotation and the connotation as its signifier and signified signs to find out myth.
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