THE ANALYSIS OF THE SIGN IN PEPSI COMMERCIAL AD
IN WORLD CUP 2010 THROUGH BARTHES' THEORY
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Institusion
Universitas Darma Persada
Author
Jenifer, Jenifer
Subject
809 Critical Appraisal of More Than Two Literatures/Sejarah, Deskripsi dan Penilaian Kritis Karya Sastra
Datestamp
2024-12-05 07:54:47
Abstract :
This thesis discusses the signs and how these markers represent the message of television advertising carbonated soft drinks Pepsi products. Two ads with the same theme is taken as research material. The first ad on the splendor of the World Cup in South Africa in 2010 which played directly in the wide open field titled Refresh Your World and the second ad, entitled shuffle that gives a different impression because the locations used in the room, which is at the train station. In the second ad, one side wants to join the quadrennial event and want to show that Pepsi has a special place in the hearts of some of the world soccer player. The purpose of this study is to interpret any sign that is used in the ad with the orders of signification approach in advertisements so that it can be seen an advertisement message from the products in which the message is not directly establish a myth for those products. The conclusion of this term paper that the producer is trying to convey a specific intent by the signs attractively packaged in advertising which in turn can form a message that may affect potential consumers to buy the advertised product.
This thesis discusses the signs and how these markers represent the message of television advertising carbonated soft drinks Pepsi products. Two ads with the same theme is taken as research material. The first ad on the splendor of the World Cup in South Africa in 2010 which played directly in the wide open field titled Refresh Your World and the second ad, entitled shuffle that gives a different impression because the locations used in the room, which is at the train station. In the second ad, one side wants to join the quadrennial event and want to show that Pepsi has a special place in the hearts of some of the world soccer player. The purpose of this study is to interpret any sign that is used in the ad with the orders of signification approach in advertisements so that it can be seen an advertisement message from the products in which the message is not directly establish a myth for those products. The conclusion of this term paper that the producer is trying to convey a specific intent by the signs attractively packaged in advertising which in turn can form a message that may affect potential consumers to buy the advertised product.
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