PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP MINAT BELI MOBIL TOYOTA YARIS: Studi di Kelurahan Bedahan Depok
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Ricky Octaviansyah, -
Subject
HC Economic History and Conditions
Datestamp
2019-04-15 04:09:23
Abstract :
This research is a quantitative research that aims to determine the influence of product quality, price and brand image to purchase intention car Toyota Yaris. The population in this study was the community of Kelurahan Bedahan Depok. The sample size was taken 75 respondents, with nonprobability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) product quality has a significant influence on purchase intention with coefficient value of 0,163. (2) price has no effect significant on purchase intention with coefficient value of -0,109. (3) brand image has a significant influence on purchase intention with coefficient value of 0,926.
This research is a quantitative research that aims to determine the influence of product quality, price and brand image to purchase intention car Toyota Yaris. The population in this study was the community of Kelurahan Bedahan Depok. The sample size was taken 75 respondents, with nonprobability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) product quality has a significant influence on purchase intention with coefficient value of 0,163. (2) price has no effect significant on purchase intention with coefficient value of -0,109. (3) brand image has a significant influence on purchase intention with coefficient value of 0,926.
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