PENGARUH PERSEPSI HARGA, IKLAN, DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SMARTPHONE SAMSUNG: Studi Pada Mahasiswa FEB UPN Veteran Jakarta
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Institusion

Universitas Pembangunan Nasional Veteran Jakarta

Author

Ahmad Agung Wibisono, -

Subject

HC Economic History and Conditions 

Datestamp

2019-04-18 01:53:45 

Abstract :
This research is a quantitative research that aims to determine the influence of price perception, advertisement and brand image on purchase intention samsung smartphone product. The population in this study was the students of economic and business faculties of UPN veteran Jakarta. The sample size was taken 80 respondents, with nonprobability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) price perception has a significant influence on purchase intention with coefficient value of 0,014. (2) advertisement has no effect significant on purchase intention with coefficient value of 0,107. (3) brand image has a significant influence on purchase intention with coefficient value of 0,000. 

File :
AWAL.pdf
ABSTRAK.pdf
artikel_skripsi_ahmad_agung_wibisono.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
RIWAYAT HIDUP.pdf
LAMPIRAN.pdf