PENGARUH EMOSI BELANJA DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN TIDAK TERENCANA: Studi Kasus Pada Hypermarket Giant Pondok Cabe, Pamulang Timur
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Institusion

Universitas Pembangunan Nasional Veteran Jakarta

Author

Niko Prima Rhamadhan, -

Subject

HC Economic History and Conditions 

Datestamp

2019-06-18 08:00:55 

Abstract :
This research is quantitative which aims to determine the effect of emotional shopping and sales promotions on unplanned purchases. The population in this study were giant Hypermarket visitors. The variables used in this study are emotional shopping and sales promotion as independent variables, then unplanned purchases as the dependent variable.The sample size was taken as many as 50 respondents, with non probability sampling method, especially purposive sampling. Data collection is done through questionnaires. In this study three hypotheses were developed to be tested using PLS (Partial Least Square) analysis tools.The result of this study showed that (1) the shopping emotions significantly affect the unplanned purchases with the coefficient percentage as big as 0,851. (2) the sales promotion not significantly affect the unplanned purchases with the coefficient percentage as big as -0,117. 

File :
AWAL.pdf
ABSTRAK.pdf
artikel_skripsi_niko_prima_rhamadhan.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
RIWAYAT HIDUP.pdf
LAMPIRAN.pdf