PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUTUSAN PENGGUNAAN PRODUK DANA INDONESIA’S DIGITAL WALLET
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Punky Adietya, .
Subject
HF Commerce
Datestamp
2022-05-23 12:20:04
Abstract :
This study aims to analyze and prove whether there is an effect of E-service quality and price on usage decisions. This research method is quantitative with a sample of 100 respondents using E-wallet Dana domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and inferential analysis with the SmartPLS version 3.3.3 analysis tool. The results show that E-service quality has an effect on usage decisions. The price variable has an effect on the usage decision. Then, together the variables of E-service quality and price have an influence on the usage decision.
This study aims to analyze and prove whether there is an effect of E-service quality and price on usage decisions. This research method is quantitative with a sample of 100 respondents using E-wallet Dana domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and inferential analysis with the SmartPLS version 3.3.3 analysis tool. The results show that E-service quality has an effect on usage decisions. The price variable has an effect on the usage decision. Then, together the variables of E-service quality and price have an influence on the usage decision.
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