KONTROVERSI VIDEO LAST HOPE KITCHEN EPISODE PUDING BABI KURMA DI YOUTUBE (ANALISIS UNSUR SARA SEMIOTIKA CHARLES SANDERS PIERCE)
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Murwanti Fajar Yani, -
Subject
HE Transportation and Communications
Datestamp
2019-04-16 02:58:03
Abstract :
Last Hope Kitchen video episode of Dates Pig Pudding which is displayed on YouTube channel of Tretan Muslim with viewers of more than 275 thousand raises controversy because it is considered to contain elements of SARA. The controversy can be seen from the conversations and gestures shown by Muslims and Coki such as "Pork mixed with palm juice, the pig becomes halal or the dates become unclean?". The purpose of this research was to interpretation elements of SARA in Last Hope Kitchen video episode of Dates Pig Pudding. This research uses discourse theory, public space, critical discourse analysis, and semiotics. The method used is qualitative with Charles Sanders Pierce's semiotic analysis technique, videos are analyzed based on semiotic trichotomy, namely signs, objects, and interpretations. The results of this research are signs of conversation and gesture, objects in the form of symbols shown in the video produce meaning that Muslims and Coki display dark comedy genre videos that are still very rarely displayed in Indonesia and contain elements of SARA. Comedy content that carries the element of religion in it is very sensitive for the people of Indonesia
Last Hope Kitchen video episode of Dates Pig Pudding which is displayed on YouTube channel of Tretan Muslim with viewers of more than 275 thousand raises controversy because it is considered to contain elements of SARA. The controversy can be seen from the conversations and gestures shown by Muslims and Coki such as "Pork mixed with palm juice, the pig becomes halal or the dates become unclean?". The purpose of this research was to interpretation elements of SARA in Last Hope Kitchen video episode of Dates Pig Pudding. This research uses discourse theory, public space, critical discourse analysis, and semiotics. The method used is qualitative with Charles Sanders Pierce's semiotic analysis technique, videos are analyzed based on semiotic trichotomy, namely signs, objects, and interpretations. The results of this research are signs of conversation and gesture, objects in the form of symbols shown in the video produce meaning that Muslims and Coki display dark comedy genre videos that are still very rarely displayed in Indonesia and contain elements of SARA. Comedy content that carries the element of religion in it is very sensitive for the people of Indonesia
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