STRATEGI EXPERIENTIAL MARKETING BRAND LOKAL TAKA CRAFT (Studi Kasus Custom Workshop Taka Craft)
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Rakan Adiantoro, .
Subject
H Social Sciences (General)
Datestamp
2022-02-03 09:17:58
Abstract :
This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the strategies used by Taka Craft in the Custom Workshop. The research approach used in this research is a descriptive qualitative approach with a case study method. This research was conducted by interviewing informants and key informants from Taka Craft consisting of Owner, Crew and Consumers. In addition, a literature study was also carried out in this research.
This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the strategies used by Taka Craft in the Custom Workshop. The research approach used in this research is a descriptive qualitative approach with a case study method. This research was conducted by interviewing informants and key informants from Taka Craft consisting of Owner, Crew and Consumers. In addition, a literature study was also carried out in this research.
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