PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI SEPEDA MOTOR MATIC HONDA SCOOPY (STUDI PADA MASYARAKAT RW.16 PABUARAN CITAYAM)
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Institusion

Universitas Pembangunan Nasional Veteran Jakarta

Author

Fanindra Adam Kusuma, -

Subject

HC Economic History and Conditions 

Datestamp

2019-04-09 06:11:38 

Abstract :
This research is a quantitative research that aims to determine the influence of brand image, product quality and price to buying interest. The population in this study is the community RW.16 Pabuaran Citayam. Sample size was taken as many as 75 respondents with non probability sampling method, especially purposive sampling. Data collection was conducted through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) brand image has an significant influence on buying interest with the coefficient value of 0,292. (2) product quality has significant influence on buying interest with coefficient value of 0,768. (3) price has an insignificant influence on buying interest with coefficient value of lane of -0.079. 

File :
AWAL.pdf
ABSTRAK.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
RIWAYAT HIDUP.pdf