ANALISIS MINAT BELI SEPATU SNEAKERS NIKE
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Mohammad Alip Al Fayed, .
Subject
AS Academies and learned societies (General)
Datestamp
2021-09-02 13:48:00
Abstract :
This study aims to analyze and prove the influence of Brand Image, Promotion and Price on Interest in Buying Nike senakers shoes. This research method is quantitative descriptive with 75 users of Sneakers users in the Jakarta area. Data collection was carried out through a questionnaire with a purposive sampling method and descriptive data analysis techniques using Smart PLS 3. The results of this study indicate that promotions and prices have a positive effect on buying interest. Whereas Brand Image has no effect on Purchase Interest.
This study aims to analyze and prove the influence of Brand Image, Promotion and Price on Interest in Buying Nike senakers shoes. This research method is quantitative descriptive with 75 users of Sneakers users in the Jakarta area. Data collection was carried out through a questionnaire with a purposive sampling method and descriptive data analysis techniques using Smart PLS 3. The results of this study indicate that promotions and prices have a positive effect on buying interest. Whereas Brand Image has no effect on Purchase Interest.
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