PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PENGGUNAAN JASA GO-JEK DI ITC BSD.
Total View This Week0

Institusion

Universitas Pembangunan Nasional Veteran Jakarta

Author

Panji Nugroho, -

Subject

HC Economic History and Conditions 

Datestamp

2019-04-16 06:13:46 

Abstract :
This research is a quantitative research that aims to determine the effect of brand image, service quality, and price on the decision to use Go-Jek services. The population in this study were Go-Jek service users at ITC BSD. The sample size was taken as many as 75 respondents, with non probability sampling method, especially purposive sampling. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS 3.0 software. The results of this study indicate that (1) Brand Image has no significant effect on purchasing decisions with a path coefficient of 0.033. (2) Service Quality has a significant influence on purchasing decisions with a path coefficient of 0.743. (3) Prices have a significant influence on purchasing decisions with a path coefficient of 0.321. The highest contribution is in the influence of service quality on purchasing decisions with a path coefficient of 0.743 

File :
AWAL.pdf
ABSTRAK.pdf
artikel_skripsi_panji_nugroho.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
RIWAYAT HIDUP.pdf
LAMPIRAN.pdf