ANALISIS KEPUASAN KONSUMEN MINISO DI BINTARO JAYA XCHANGE, TANGERANG SELATAN
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Atikah Amalia, .
Subject
H Social Sciences (General)
Datestamp
2021-04-28 00:24:22
Abstract :
This research was conducted with the aim to find out and analyze the effect of service quality, product quality and price on customer satisfaction. This type of research is a quantitative study, the population in this study are visitors who have purchased Miniso products in Bintaro Jaya Xchange, South Tangerang with a sample of 75 respondents. The sampling technique used in this study was nonprobability sampling with a purposive sampling method, data collection using questionnaires. The data analysis technique used is the PLS (partial least Square) analysis method with SmartPLS 3.2 software. The results showed (1) there was a positive and significant effect on service quality on customer satisfaction, (2) there was a positive and significant effect on product quality on customer satisfaction, (3) there was no significant effect on price on customer satisfaction
This research was conducted with the aim to find out and analyze the effect of service quality, product quality and price on customer satisfaction. This type of research is a quantitative study, the population in this study are visitors who have purchased Miniso products in Bintaro Jaya Xchange, South Tangerang with a sample of 75 respondents. The sampling technique used in this study was nonprobability sampling with a purposive sampling method, data collection using questionnaires. The data analysis technique used is the PLS (partial least Square) analysis method with SmartPLS 3.2 software. The results showed (1) there was a positive and significant effect on service quality on customer satisfaction, (2) there was a positive and significant effect on product quality on customer satisfaction, (3) there was no significant effect on price on customer satisfaction
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