ANALISIS KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Safira Nuriah, .
Subject
HC Economic History and Conditions
Datestamp
2021-09-02 13:46:50
Abstract :
This research is a quantitative research that aims to determine the influence of sales promotion, website quality, and trust on purchase decision. The population in this study were consumers who doing purchase decision in Shopee. The sample size was taken as many as 75 respondents, with probability sampling technique with a simple random sampling method. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS 3.2.9 software. The results of this study indicate that (1)the sales promotion has a significant effect on purchasing decisions, (2) the website quality has a significant effect on purchasing decisions, (3) the trust has a significant effect on the purchasing decisions.
This research is a quantitative research that aims to determine the influence of sales promotion, website quality, and trust on purchase decision. The population in this study were consumers who doing purchase decision in Shopee. The sample size was taken as many as 75 respondents, with probability sampling technique with a simple random sampling method. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS 3.2.9 software. The results of this study indicate that (1)the sales promotion has a significant effect on purchasing decisions, (2) the website quality has a significant effect on purchasing decisions, (3) the trust has a significant effect on the purchasing decisions.
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