MINAT BElI SEPEDAH MOTOR YAMAHA MIO M3 : Studi Di Wilayah Kota Jakarta Selatan
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Kurnia Yudha Anggara, .
Subject
TL Motor vehicles. Aeronautics. Astronautics
Datestamp
2021-08-26 10:25:22
Abstract :
This research is a quantitative research that aims to determine the effect of Price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City.. The sample size was taken as many as 75 respondents, with probability sampling method, especially Random sampling. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis. The results of this study indicate that (1) Price has significant effect on Buying Interest. (2) Brand Image has no significant effect on Buying Interest (3) Product Quality has no significant effect on buying Intrerest.
This research is a quantitative research that aims to determine the effect of Price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City.. The sample size was taken as many as 75 respondents, with probability sampling method, especially Random sampling. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis. The results of this study indicate that (1) Price has significant effect on Buying Interest. (2) Brand Image has no significant effect on Buying Interest (3) Product Quality has no significant effect on buying Intrerest.
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