PENGARUH CELEBRITY ENDORSER #VIVOS1 DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Cindy Novira Trie Hernanda, .
Subject
AI Indexes (General)
Datestamp
2022-04-19 02:01:30
Abstract :
The rapid development of technology and the digital economy at this time led to more complex sales competition, a variety of ways used by businesses to remain competitive with other business. One way to create an ad is featuring Celebrity Endorser, as has been done by the Vivo Smartphone Brand in promoting its newest product, the Vivo S1. This study aims to find out how The effect of Celebrity Endorser Vivo S1 on Social Media Instagram on Consumer Purchase Interest. This research was conducted using a quantitative approach. The theory used in this research is Hypodermic Needle theory. Data collection techniques using questionnaires distributed to 100 samples. The sampling technique uses simple random sampling technique. The results of this study indicate that t arithmetic 9,314> t table 1,660, it can be concluded that Ho is rejected and Ha is accepted, which means it can be concluded that there is a strong influence between Celebrity Endorser Vivo S1 on Consumer Purchase Interest.
The rapid development of technology and the digital economy at this time led to more complex sales competition, a variety of ways used by businesses to remain competitive with other business. One way to create an ad is featuring Celebrity Endorser, as has been done by the Vivo Smartphone Brand in promoting its newest product, the Vivo S1. This study aims to find out how The effect of Celebrity Endorser Vivo S1 on Social Media Instagram on Consumer Purchase Interest. This research was conducted using a quantitative approach. The theory used in this research is Hypodermic Needle theory. Data collection techniques using questionnaires distributed to 100 samples. The sampling technique uses simple random sampling technique. The results of this study indicate that t arithmetic 9,314> t table 1,660, it can be concluded that Ho is rejected and Ha is accepted, which means it can be concluded that there is a strong influence between Celebrity Endorser Vivo S1 on Consumer Purchase Interest.
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