KEPUTUSAN PENGGUNAAN LAYANAN GOFOOD SELAMA MASA PANDEMI COVID-19
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Institusion
Universitas Pembangunan Nasional Veteran Jakarta
Author
Muhammad Muiz Ikram, .
Subject
HC Economic History and Conditions
Datestamp
2021-06-03 06:33:22
Abstract :
This study uses a quantitative descriptive method which is carried out on GoFood services. GoFood is the most popular online food delivery service in Indonesia. GoFood provides a large selection of local and international food. The objective of this study is to analyze the Purchasing Decision on GoFood services has an impact by Lifestyle, Service Quality, and Promotion. The population of thisresearch were GoFood consumers who used services during the Covid-19 Pandemic. Samples were taken are 100 respondents with random sampling. We utilize Google form as a media of questionner to GoFood consumers who used services during the Covid-19 Pandemic. The data analysis technique used is descriptive analysis and inferential analysis with the analysis tool used is PLS (Partial Least Square). The results of this research that the variables of Lifestyle and Service Quality had a positive-significant effect on purchasing decisions. For promotional variables, Purchasing Decisions are not influenced by promotional variables in a positive-significant way.
This study uses a quantitative descriptive method which is carried out on GoFood services. GoFood is the most popular online food delivery service in Indonesia. GoFood provides a large selection of local and international food. The objective of this study is to analyze the Purchasing Decision on GoFood services has an impact by Lifestyle, Service Quality, and Promotion. The population of thisresearch were GoFood consumers who used services during the Covid-19 Pandemic. Samples were taken are 100 respondents with random sampling. We utilize Google form as a media of questionner to GoFood consumers who used services during the Covid-19 Pandemic. The data analysis technique used is descriptive analysis and inferential analysis with the analysis tool used is PLS (Partial Least Square). The results of this research that the variables of Lifestyle and Service Quality had a positive-significant effect on purchasing decisions. For promotional variables, Purchasing Decisions are not influenced by promotional variables in a positive-significant way.
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