THE PRESUPPOSITION IN SLOGANS OF COSMETIC ADVERTISEMENT
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Institusion
Universitas Pasir Pengaraian
Author
MIYA AUDINA, -
Subject
400 Bahasa
Datestamp
2019-12-04 03:17:55
Abstract :
Slogan is a familiar advertising feature. Slogans are used by advertisers to attract consumers? attention to their products. Slogan contains a difficult meaning to be known. In this thesis, researcher only focuses on the slogan of cosmetics. The purpose of this research was to find out the presupposition and the types of presupposition in slogans of cosmetic advertisement. This research used qualitative research. It took about 25 slogans cosmetic advertisement. Data was analyzed by using Yule?s theory (1996). The meaning of the slogan was to represent assumed the advertiser?s message to consumers. The results of this research are all slogans have presupposition. From the analyzes are 4 types of presupposition: 15 existential presuppositions, 6 lexical presuppositions, 3 factive presuppositions, 1 non-factive presupposition.
Slogan is a familiar advertising feature. Slogans are used by advertisers to attract consumers? attention to their products. Slogan contains a difficult meaning to be known. In this thesis, researcher only focuses on the slogan of cosmetics. The purpose of this research was to find out the presupposition and the types of presupposition in slogans of cosmetic advertisement. This research used qualitative research. It took about 25 slogans cosmetic advertisement. Data was analyzed by using Yule?s theory (1996). The meaning of the slogan was to represent assumed the advertiser?s message to consumers. The results of this research are all slogans have presupposition. From the analyzes are 4 types of presupposition: 15 existential presuppositions, 6 lexical presuppositions, 3 factive presuppositions, 1 non-factive presupposition.
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