Influence of company image on applicant attraction in the recruitment process of PT. X Company in Surabaya
Total View This Week0
Total View This Week0
Institusion
Universitas Katolik Widya Mandala Surabaya
Author
Bunga Ayu Primananda (STUDENT ID : bungayu@icloud.com)
Subject
Management
Datestamp
2016-08-29 09:37:19
Abstract :
In this new era of globalization, many industries have serious difficulties in recruiting potential employee in the wake of significant shifts in the demographic composition of labor markets and rapid changes in technology. Recruitment is the primary mechanism used by organizations to attract qualified applicants, this discipline is receiving increased recognition among academic scholars as organizations seek to establish a competitive advantage over competitors in response to shifts in labor market conditions. The aim of the research is to explain, describe, and identify the influence of company image on applicant attraction of PT X Company. The data was gathered in structured survey questionnaire distributed to the 200 applicants of PT X Company in Job Fair or daily test/interview, and collected on the same day. The data was analyzed by using Descriptive Statistic and Correlation Analysis. The Result shows that the Company Image has positive correlation with the Attraction of Applicant. Meanwhile, as individual dimension, company image has influence toward job applicant attraction.
In this new era of globalization, many industries have serious difficulties in recruiting potential employee in the wake of significant shifts in the demographic composition of labor markets and rapid changes in technology. Recruitment is the primary mechanism used by organizations to attract qualified applicants, this discipline is receiving increased recognition among academic scholars as organizations seek to establish a competitive advantage over competitors in response to shifts in labor market conditions. The aim of the research is to explain, describe, and identify the influence of company image on applicant attraction of PT X Company. The data was gathered in structured survey questionnaire distributed to the 200 applicants of PT X Company in Job Fair or daily test/interview, and collected on the same day. The data was analyzed by using Descriptive Statistic and Correlation Analysis. The Result shows that the Company Image has positive correlation with the Attraction of Applicant. Meanwhile, as individual dimension, company image has influence toward job applicant attraction.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
