Strategi Pengembangan Usaha Ekstrak Jahe Dengan Pendekatan Business Model Canvas Pada Jember Green Herbalist Sumbersari-Jember
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Institusion
Politeknik Negeri Jember
Author
Putri, Leugya Septritine
Subject
576 - Manajemen Industri
Datestamp
2022-06-21 02:16:45
Abstract :
Ginger extract is one of the powder-shaped herbal drinks that is made by extraction process. Ginger extract is made from ginger that dambil sarinya. One of the industries that produce ginger extract is UMKM Jember Green Herbalist which was established in 2019, but still has problems with fluctuations in raw material prices, and the emergence of competitors with similar products. To develop the jember green herbalist MSME business, research was conducted on the development of ginger extract business. Research objectives: (1) To identify the business model applied in Jember Green Herbalist with the Business Model Canvas approach. (2) To formulate a business model at Jember Green Herbalist to develop his business with the Business Model Canvas approach. Analytical tools used in Business Model Canvas (BMC) and Focus Group Discussion (FGD) research. Based on data processing obtained in the Business Model Canvas (BMC) Jember Green Herbalist there are new innovations in several elements, namely key activities, value propositions, customer relationships, customer segments, channels, and revenue streams. Keywords: Business Development Strategy, Ginger Extract, Business Model Canvas (BMC)
Ginger extract is one of the powder-shaped herbal drinks that is made by extraction process. Ginger extract is made from ginger that dambil sarinya. One of the industries that produce ginger extract is UMKM Jember Green Herbalist which was established in 2019, but still has problems with fluctuations in raw material prices, and the emergence of competitors with similar products. To develop the jember green herbalist MSME business, research was conducted on the development of ginger extract business. Research objectives: (1) To identify the business model applied in Jember Green Herbalist with the Business Model Canvas approach. (2) To formulate a business model at Jember Green Herbalist to develop his business with the Business Model Canvas approach. Analytical tools used in Business Model Canvas (BMC) and Focus Group Discussion (FGD) research. Based on data processing obtained in the Business Model Canvas (BMC) Jember Green Herbalist there are new innovations in several elements, namely key activities, value propositions, customer relationships, customer segments, channels, and revenue streams. Keywords: Business Development Strategy, Ginger Extract, Business Model Canvas (BMC)
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