Abstract :
Making a Booklet as Promotional Media of Ijen Maning Coffee in Licin
Banyuwangi, Rindu Putri Kinasih, NIM F31182033, 2021, 16 pages, English
Study Program, Politeknik Negeri Jember, Nodistya Septian Indrastana, S.S, S.Pd,
M.Pd. (Supervisor)
The title of this final project report is ?Making a Booklet as Promotional
Media of Ijen Maning Coffee in Licin Banyuwangi?. Through the result of the
preliminary study and in-depth interview with the owner of Ijen Maning, Davidy
Ali Wafa. The writer figured out the owner?s problem in promoting the products.
The owner faced difficulties in explaining the products to the international tourist
because of his lack of ability in speaking English. Furthermore, the other
promotional media owned by Ijen Maning like Instagram and Facebook were
currently inactive. The writer decided to make a booklet as promotional media of
Ijen Maning. Later, the booklet will be used as one of Ijen Maning promotional
media which can promote the business.
To complete the data needed in the booklet, the writer did four processes
in data collecting methods. Those are interview, observation, documentation and
audiovisual material. The interview was conducted three times and the writer
observed Ijen Maning directly for two days one night to get complete information
about Ijen Maning business. However, the writer needed the previous data like
photos or documents related to Ijen Maning in the past to fit out the data for the
report and the booklet itself. The writer took many photos to visualize the booklet
with the process of making coffee, the products and the place directly to Ijen
Maning.
In making the booklet, the writer used four steps. Those are analyzing the
needs of the target market, outlining and designing the booklet, revising and
editing, and binding. The writer hired a graphic designer to help design and finish
the booklet. The booklet consist of 16 pages and 21cm x 15cm in length, and was
written in bahasa Indonesia and English. It was designed using Photoshop and Affinity Designer. The booklet was printed in Art Paper 120gsm with gloss
lamination. The content of the booklet was divided into three parts, introduction,
table of contents, and overview in opening section. Kinds of coffee, the traditional
process of making coffee, customer testimony also provide in main content, and
closing section contains pricelist, location and contact person.
The writer managed to finish the booklet for this final project. The writer
found some difficulties in making the script or draft, and need to hire a designer to
help design the product. However, the writer learned a lot about kinds of coffee
and the process of making coffee. And the writer hopes that this booklet can help
the owner as its function as promotional media.