Strategi Pengembangan Diversifikasi Pangan Ubi Jalar menuju Agroindustri Olahan di Kabupaten Banyuwangi
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Institusion
Politeknik Negeri Jember
Author
Masrurotin, Siti
Subject
185 - Agribisnis
Datestamp
2021-12-22 10:12:58
Abstract :
This study aims to determine internal and external factors, formulate and determine alternative strategies and determine strategic prioities that can be carried out in developing sweet potato food diversification towards processed agroindustry in Banyuwangi Regency. The analysis used is SWOT (Strenght, Weakness, Opportunities, Threats) and AHP (Analitycal Hierarchy Process) analysis. Respondents used ini this study include: Departement of agriculture, agriculturan extension, farmer group association, sweet potato farmer and sweet potato enterpreneurs. Based on SWOT analysis followed by AHP analysis, alternative strategies were obtained, with the following strategi priority order: (1) increasing the variety of processed sweet potato products by continuing to innovate, (2) growing partnerships in marketing and utilizing information technology for online and offline marketing, carry out promotions, (3) create products that have characteristics and follow consumer tastes, (4) take advantage of government support for the promotion of sweet potato processed products at various levels, (5) utilize government policies to obtain capital, receive training to increase knowledge in production and product diversity of PIRT permit processing and (6) strengthening and improving group institutional management so that interest ini the development of processed product can be increased
This study aims to determine internal and external factors, formulate and determine alternative strategies and determine strategic prioities that can be carried out in developing sweet potato food diversification towards processed agroindustry in Banyuwangi Regency. The analysis used is SWOT (Strenght, Weakness, Opportunities, Threats) and AHP (Analitycal Hierarchy Process) analysis. Respondents used ini this study include: Departement of agriculture, agriculturan extension, farmer group association, sweet potato farmer and sweet potato enterpreneurs. Based on SWOT analysis followed by AHP analysis, alternative strategies were obtained, with the following strategi priority order: (1) increasing the variety of processed sweet potato products by continuing to innovate, (2) growing partnerships in marketing and utilizing information technology for online and offline marketing, carry out promotions, (3) create products that have characteristics and follow consumer tastes, (4) take advantage of government support for the promotion of sweet potato processed products at various levels, (5) utilize government policies to obtain capital, receive training to increase knowledge in production and product diversity of PIRT permit processing and (6) strengthening and improving group institutional management so that interest ini the development of processed product can be increased
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