Analisis Pengaruh Faktor-Faktor Dalam Psikologis Terhadap Keputusan Pembelian Konsumen Pada Produk Extra Joss Di Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Wijaya, Yulianto

Subject

H Social Sciences (General) 

Datestamp

2020-02-11 02:31:06 

Abstract :
The purpose of this study is to analyze the influence of the psychological factors to consumer purchasing decision on Extra Joss product in Palembang. The factors are motivation, perception, learning, and the attitude. The population of this study are consumers who consume Extra Joss in Palembang. Samples for this research are 100 respondents using purposive sampling method. The research also use questionnaire for data collection technique. Hypothesis test usingg multiple regression analysis method with help of SPSS ver. 17. The result of analysis show that the psychological factors such as motivation, perception, learning, and attitude significantly influence the consumer purchasing decision on Extra Joss product in Palembang. 

File :
EM-2016-122218-cover.pdf
EM-2016-122218-abstract.pdf
EM--2016-122218-complete.pdf
EM-2016-122218-summary_id.pdf
EM-2016-122218-tableofcontent.pdf
EM-2016-122218-chapter1.pdf
EM-2016-122218-chapter2.pdf
EM-2016-122218-chapter3.pdf
EM-2016-122218-chapter4.pdf
EM-2016-122218-conclusion.pdf
EM-2016-122218-reference.pdf
EM-2016-122218-attachment.pdf