Pengaruh Green Product Terhadap Brand Image Pada Susu Cair Dalam Kemasan Siap Minum Frisian Flag
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Institusion

Universitas Katolik Musi Charitas

Author

., Noviola

Subject

HB Economic Theory 

Datestamp

2021-09-24 07:51:11 

Abstract :
This study aims to determine and prove whether the green product variable in Frisian Flag ready-to-drink liquid milk has a positive and significant effect on brand image. The population in this study were the consumers of Frisian Flag products. The sampling technique in this study using purposive sampling with a sample size of 100 respondents. In this study, the data collection technique used was a questionnaire instrument. The analysis technique used is validity test, reliability test,classic assumption test, namely normality test and heteroscedasticity test, simple linear regression analysis, t test, and the coefficient of determination (R2). The results obtained in this study indicate that the green product variable has a positive and significant effect on the brand image of liquid milk in Frisian Flag ready-to-drink packages. 

File :
EM-2020-1622041-cover.pdf
EM-2020-1622041-abstract.pdf
EM-2020-1622041-complete.pdf
EM-2020-1622041-summary_id.pdf
EM-2020-1622041-tableofcontent.pdf
EM-2020-1622041-chapter1.pdf
EM-2020-1622041-chapter2.pdf
EM-2020-1622041-chapter3.pdf
EM-2020-1622041-chapter4.pdf
EM-2020-1622041-conclusion.pdf
EM-2020-1622041-reference.pdf
EM-2020-1622041-attachment.pdf