PENGARUH KEPERCAYAAN DAN KEPUASAN NASABAH TERHADAP
CUSTOMER LOYALTY ( STUDI KASUS PADA PT BANK CENTRAL
ASIA,TBK PALEMBANG )
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Institusion
Universitas Katolik Musi Charitas
Author
Cahya, Vincent
Subject
H Social Sciences (General)
Datestamp
2022-05-24 12:45:32
Abstract :
Abstract The objective of this study was to determine the effect of trust and customer satisfaction to customer loyalty (Case Study at PT Bank Central Asia Tbk Palembang ) . In this study, the population is taken is all consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang . Samples taken are consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang as many as 100 people . The analysis technique used to process the data that is validity, reliability , classic assumption test and multiple regression analyzes were done using statistical software package and service solution ( SPSS ) version 16 , test hypotheses , and test the coefficient of determination . The conclusion is the trust and satisfaction of customers' have a positive and significant impact on customer loyalty. Keyword: Customer?s Trust, Customer?s Satisfaction, Customer Loyalty
Abstract The objective of this study was to determine the effect of trust and customer satisfaction to customer loyalty (Case Study at PT Bank Central Asia Tbk Palembang ) . In this study, the population is taken is all consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang . Samples taken are consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang as many as 100 people . The analysis technique used to process the data that is validity, reliability , classic assumption test and multiple regression analyzes were done using statistical software package and service solution ( SPSS ) version 16 , test hypotheses , and test the coefficient of determination . The conclusion is the trust and satisfaction of customers' have a positive and significant impact on customer loyalty. Keyword: Customer?s Trust, Customer?s Satisfaction, Customer Loyalty
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EM-2016-112604-Cover.pdf
EM-2016-112604-Abstract.pdf
EM-2016-112604-Coomplete.pdf
EM-2016-112604-Summary.pdf
EM-2016-112604-Tableofcontent.pdf
EM-2016-112604-Chapter1.pdf
EM-2016-112604-Chapter2.pdf
EM-2016-112604-Chapter3.pdf
EM-2016-112604-Chapter4.pdf
EM-2016-112604-Conclusion.pdf
EM-2016-112604-Reference.pdf
EM-2016-112604-Attachmant.pdf
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