PENGARUH MEDIA SOSIAL DAN ELECTRONIK WORD OF MOUTH (WOM)
TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROSE JEWELRY
METRO
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Institusion
Universitas Muhammadiyah Metro
Author
APRILIYANI, SILVY DWI
Subject
Manajemen
Datestamp
2025-02-12 06:42:18
Abstract :
Increasingly tight market competition will indirectly affect a company's efforts to maintain market share. As time progresses, the business world also develops, especially in the jewelry sector. The rapid development of the jewelry business has made entrepreneurs compete to build a jewelry business. So jewelry trends continue to rotate and change rapidly in the market. Moving amidst the competition in the jewelry industry, of course Rose Jewelry needs effective marketing so that the brand name can be heard and its existence is known to the public.
Increasingly tight market competition will indirectly affect a company's efforts to maintain market share. As time progresses, the business world also develops, especially in the jewelry sector. The rapid development of the jewelry business has made entrepreneurs compete to build a jewelry business. So jewelry trends continue to rotate and change rapidly in the market. Moving amidst the competition in the jewelry industry, of course Rose Jewelry needs effective marketing so that the brand name can be heard and its existence is known to the public.
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