ANALISI MARGIN PEMASARAN CABAI RAWIT DI KECAMATAN TOMBOLO PAO KABUPATEN GOWA
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Institusion

Universitas Negeri Makassar

Author

Misna, Andi
Rahim, Abd.
Ma’ruf, Muhammad Imam

Subject

FAKULTAS EKONOMI 

Datestamp

2018-10-23 01:44:34 

Abstract :
This study was conducted to analyze various factors that influence the marketing margin of cayenne pepper in Tombolo Pao Subdistrict of Gowa District. This study is basically a descriptive and explanatory study. The population of this study included farmers cayenne pepper in Tombolo Pao Subdistrict of Gowa District; and marketing of cayenne pepper such as wholesalers, collecting sellers, and retailers. Samples were selected from the population using a snowball sampling technique. The result of this study showed that there were three marketing channels in Tombolo Pao Subdistrict of Gowa District; first, farmers to wholesalers prior to consumers; second, from farmers to collecting sellers to wholesalers to retailers before reaching the consumers; third, from farmers to collecting sellers to retailers and finally to the consumers. Key words : Cayenne Pepper, Marketing Margin 

File :
ARTIKEL.pdf