TINGKAT PENGETAHUAN MASYARAKAT TENTANG IKLAN LAYANAN MASYRAKAT â€E-KTP†di TELEVISI (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Iklan Layanan Masyrakat â€E-KTP†Di Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Setya Kartika , Ratri
Subject
HF5801 Advertising
Datestamp
2012-08-14 07:46:26
Abstract :
The ads is divided into commercial and public service adsProblems that often occur at this time as a result of the large number of population is a matter of Administration population. The existence of the double identity of ownership of the government initiative to make the conduct of the program ?E-KTP?. Objectives to be achieved in this study was to determine how the level of public knowledge about the public service ads Surabaya ?E-KTP? on TV. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the content of public service messages about the of the ?E-KTP? cards is high. The number of respondents who are at high category of things here showed high knowledge of respondents to sosialitation ?E-KTP
The ads is divided into commercial and public service adsProblems that often occur at this time as a result of the large number of population is a matter of Administration population. The existence of the double identity of ownership of the government initiative to make the conduct of the program ?E-KTP?. Objectives to be achieved in this study was to determine how the level of public knowledge about the public service ads Surabaya ?E-KTP? on TV. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the content of public service messages about the of the ?E-KTP? cards is high. The number of respondents who are at high category of things here showed high knowledge of respondents to sosialitation ?E-KTP
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