TINGKAT PENGETAHUAN MASYARAKAT TENTANG ISI PESAN IKLAN DI TELEVISI (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Ades Versi “Langkah Kecil Memberikan Perubahan” di Televisi)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

Sukma , Nonnatus

Subject

HE8700 - 8700.9 Television broadcasting 

Datestamp

2013-03-20 03:05:51 

Abstract :
One commercial that exist today is advertising Ades, Ades latest ad tells Ades steps to urge people to make changes to the crushing bottles of mineral water is used. The aim of this research is to determine the level of public knowledge about the content of the advertising message Surabaya Ades version of "Small Steps Deliver Change" on television The population in this study is people in Surabaya over the age of 17 years and the sampling technique in this study is a non probability sampling method with accidental sampling technique. Data collection for the study here using two approaches, namely primary data and secondary data. The method of data analysis in this study using a frequency table Results obtained from the test results of the public knowledge of the content of the advertising message Surabaya Ades version of "small steps make a difference" is high. Keyword : Level Of Public Knowladge, Adveritising 

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