STRATEGI KOMUNIKASI BALAI RISET DAN STANDARDISASI INDUSTRI SURABAYA DALAM UPAYA MENSOSIALISASIKAN KEBIJAKAN PEMERINTAH (Studi Deskriptif Kualitatif Strategi Komunikasi Balai Riset Dan Standardisasi Industri Surabaya Dalam Upaya Mensosialisasikan Kebijak
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

Arfina , Nirmala Putri

Subject

P95 Oral communication. Speech 

Datestamp

2014-03-25 03:16:00 

Abstract :
This thesis background about number of people the industry has not met and the results complement its products with SNI certificate, not maximal communication Industry Research and Standardization Surabaya as a communicator to the industry as a communicant. Necessary to improve communication strategies to maintain relationships with industry and the community to foster the creation of improved product quality. Methods used descriptive qualitative, described detail in narrative form and systematically arranged. File from interviews with technical staff services and Industrial Research and Standardization Surabaya, producers who haven?t been using the services of Industrial Research and Standardization Surabaya. Results of research that has been done, it can be concluded that the socialization of the industrial society, which is informed through a communication strategy that had been done by Research and Standardization Industry Surabaya still can?t run effectively or optimally, persistence of the industry who know about presence and capabilities Industries Research and Standardization Surabaya. Keywords: Communication Strategies, Socialization, Research Centers and Industry Standardization Surabaya. 

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