PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN IKLAN
TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK
(Studi Pada Konsumen Distro Zeroun Revoult Kota Kudus)
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Institusion
Universitas Stikubank
Author
Prasditya P, Nadya
Subject
H Social Sciences (General)
Datestamp
2020-10-22 07:41:05
Abstract :
Penelitian iini ibertujuan iuntuk imenguji idan imenganalisis ipengaruh ikualitas iproduk, ipersepsi iharga idan iiklan iterhadap iproses ikeputusan ipembelian iproduk idistro iZeroun iRevolt. Populasi ipenelitian iini iadalah ikonsumen iyang iberkunjung idi idistro iZeroun iRevolt. iPengambilan isample idengan imenggunakan imetode ipurposive isampling iyaitu ipengunjung iyang imembeli iproduk idistro iZeroun iRevolt. iJumlah isample iyang idigunakan idalam ipenelitian iini isebanyak i100 iorang. iMetode ipengambilan idata iprimer iyang idigunakan iadalah imetode ikuesioner. iRegresi ilinier iberganda, idan iuji imodel. Hasil ipenelitian imenunjukkan ibahwa ikualitas iproduk iberpengaruh ipositif idan isignifikan iterhadap iproses ikeputusan ipembelian. iPersepsi iharga iberpengaruh ipositif idan isignifikan iterhadap iproses ikeputusan ipembelian. iIklan iberpengaruh ipositif itidak isignifikan iterhadap iproses ikeputusan ipembelian. ABSTRACT This istudy iaims ito itest iand ianalyze ithe ieffect iof iproduct iquality, iprice iperceptions iand iadvertisements ion ithe ipurchasing idecision iprocess iof ithe iZeroun iRevolt iproduct idistribution. The ipopulation iof ithis istudy iis iconsumers ivisiting ithe iZeroun iRevolt idistribution. iSampling iusing ia ipurposive isampling imethod, inamely ivisitors iwho ibuy iproducts iZeroun iRevolt idistributions. iThe inumber iof isamples iused iin ithis istudy iwere i100 ipeople. iThe iprimary idata icollection imethod iused iwas ia iquestionnaire imethod. iMultiple ilinear iregression, iand itest imodels. The iresults ishowed ithat iproduct iquality ihad ia ipositive iand isignificant ieffect ion ithe ipurchasing idecision iprocess. iPrice iperception ihas ia ipositive iand isignificant ieffect ion ithe ibuying idecision iprocess. iAdvertising idoes inot ihave ia isignificant ipositive ieffect ion ithe ibuying idecision iprocess.
Penelitian iini ibertujuan iuntuk imenguji idan imenganalisis ipengaruh ikualitas iproduk, ipersepsi iharga idan iiklan iterhadap iproses ikeputusan ipembelian iproduk idistro iZeroun iRevolt. Populasi ipenelitian iini iadalah ikonsumen iyang iberkunjung idi idistro iZeroun iRevolt. iPengambilan isample idengan imenggunakan imetode ipurposive isampling iyaitu ipengunjung iyang imembeli iproduk idistro iZeroun iRevolt. iJumlah isample iyang idigunakan idalam ipenelitian iini isebanyak i100 iorang. iMetode ipengambilan idata iprimer iyang idigunakan iadalah imetode ikuesioner. iRegresi ilinier iberganda, idan iuji imodel. Hasil ipenelitian imenunjukkan ibahwa ikualitas iproduk iberpengaruh ipositif idan isignifikan iterhadap iproses ikeputusan ipembelian. iPersepsi iharga iberpengaruh ipositif idan isignifikan iterhadap iproses ikeputusan ipembelian. iIklan iberpengaruh ipositif itidak isignifikan iterhadap iproses ikeputusan ipembelian. ABSTRACT This istudy iaims ito itest iand ianalyze ithe ieffect iof iproduct iquality, iprice iperceptions iand iadvertisements ion ithe ipurchasing idecision iprocess iof ithe iZeroun iRevolt iproduct idistribution. The ipopulation iof ithis istudy iis iconsumers ivisiting ithe iZeroun iRevolt idistribution. iSampling iusing ia ipurposive isampling imethod, inamely ivisitors iwho ibuy iproducts iZeroun iRevolt idistributions. iThe inumber iof isamples iused iin ithis istudy iwere i100 ipeople. iThe iprimary idata icollection imethod iused iwas ia iquestionnaire imethod. iMultiple ilinear iregression, iand itest imodels. The iresults ishowed ithat iproduct iquality ihad ia ipositive iand isignificant ieffect ion ithe ipurchasing idecision iprocess. iPrice iperception ihas ia ipositive iand isignificant ieffect ion ithe ibuying idecision iprocess. iAdvertising idoes inot ihave ia isignificant ipositive ieffect ion ithe ibuying idecision iprocess.
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