PENGARUH MEDSOS INSTAGRAM, PERSEPSI HARGA
DAN KUALITAS PRODUK TERHADAP KEPUTUSAN
PEMBELIAN ONLINE ALAT MUSIK
(Studi Kasus pada PT. Citra Intirama, Grogol Jakarta)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Aprilyanti, Rosdiana
Subject
Manajemen Pemasaran
Datestamp
2022-01-05 04:57:05
Abstract :
bstract This study aims to determine the effect of Instagram social media, price perceptions and product quality on online purchasing decisions of musical instruments (Case Study at PT. Citra Intirama, Grogol Jakarta) The strategy used in this study is a quantitative associative research strategy and the research method used is a survey. The population in this study were all buyers of musical instruments at PT. Citra Intirama, Grogol Jakarta. Sampling is done by the Moe formula where 100 samples are obtained by customers. Based on the results and discussion shows there is a significant influence of Instagram social media on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta, where the P-value of variable X1 obtained is 0,000 smaller than the real level or 0,000 <0.05; there is a significant influence of price perception on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta where the P-value of variable X2 of 0,000 is smaller than the real level or 0,000 <0.05; there is a significant influence of product quality on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta where the X3 variable P-value of 0.005 is smaller than the real level or 0.005 <0.05; there is a significant influence of Instagram social media, price perception and product quality on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta where Significance F of 0,000 is smaller than the real level or 0,000 <0.05.. Keywords: Instagram Social Media, Price Perception, Product Quality, Purchasing Decisions
bstract This study aims to determine the effect of Instagram social media, price perceptions and product quality on online purchasing decisions of musical instruments (Case Study at PT. Citra Intirama, Grogol Jakarta) The strategy used in this study is a quantitative associative research strategy and the research method used is a survey. The population in this study were all buyers of musical instruments at PT. Citra Intirama, Grogol Jakarta. Sampling is done by the Moe formula where 100 samples are obtained by customers. Based on the results and discussion shows there is a significant influence of Instagram social media on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta, where the P-value of variable X1 obtained is 0,000 smaller than the real level or 0,000 <0.05; there is a significant influence of price perception on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta where the P-value of variable X2 of 0,000 is smaller than the real level or 0,000 <0.05; there is a significant influence of product quality on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta where the X3 variable P-value of 0.005 is smaller than the real level or 0.005 <0.05; there is a significant influence of Instagram social media, price perception and product quality on online purchasing decisions of musical instruments at PT. Citra Intirama, Grogol Jakarta where Significance F of 0,000 is smaller than the real level or 0,000 <0.05.. Keywords: Instagram Social Media, Price Perception, Product Quality, Purchasing Decisions
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