Analisis Bauran Pemasaran Eceran (Ritel) Terhadap Kepuasan Konsumen Pada Swalayan Muslim Madani Di Pekanbaru
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Institusion
Universitas Islam Riau
Author
Ilhamsyah, Rido
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-26 09:24:06
Abstract :
This study aims to determine and analyze the retail marketing mix on consumer satisfaction at Muslim Madani supermarkets in Pekanbaru. This research is a quantitative research with survey method. The population in this study were the consumers of the Muslim Madani supermarket in Pekanbaru. The sampling technique used accidental sampling with a total sample of 100 people. Types and sources of data using primary and secondary data. The data collection technique uses a questionnaire that has been tested for validity and reliability. The results of this study indicate that the variables of product, price, promotion and location have a significant positive effect on satisfaction at the Pekanbaru Madani Muslim Supermarket. To test simultaneously the retail marketing mix variables together have a positive and significant effect on satisfaction at the Pekanbaru Madani Muslim Supermarket.
This study aims to determine and analyze the retail marketing mix on consumer satisfaction at Muslim Madani supermarkets in Pekanbaru. This research is a quantitative research with survey method. The population in this study were the consumers of the Muslim Madani supermarket in Pekanbaru. The sampling technique used accidental sampling with a total sample of 100 people. Types and sources of data using primary and secondary data. The data collection technique uses a questionnaire that has been tested for validity and reliability. The results of this study indicate that the variables of product, price, promotion and location have a significant positive effect on satisfaction at the Pekanbaru Madani Muslim Supermarket. To test simultaneously the retail marketing mix variables together have a positive and significant effect on satisfaction at the Pekanbaru Madani Muslim Supermarket.
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