The effect of service quality on purchasing decision
with brand trust as a mediating variable in Toyota
Surabaya
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Institusion
Universitas Katolik Widya Mandala Surabaya
Author
Joseph Fernando Daeli (STUDENT ID : Josephdaeli@gmail.com)
Marliana Junaedi (LECTURER ID : ..)
Dominicus Wahyu Pradana (LECTURER ID : ..)
Marliana Junaedi (LECTURER ID : ..)
Dominicus Wahyu Pradana (LECTURER ID : ..)
Subject
Business
Datestamp
2021-02-11 02:54:16
Abstract :
Competition between businesses that is growing very tight demands the company to maintain Service Quality and Brand Trust in a way have a good Brand Trust inthe eyes of customers so that they can compete in the competition global business today. This research is a quantitative research by using a questionnaire method that is distributed via google form. The sample of this research is 132 respondents who use Toyota products in Surabaya. This research is analyzed using multiple linear regression data analysis techniques and provides significant results Service Quality% Brand Trust in Purchasing Decisions, but in mediation of Brand Trust on Purchasing Decisions, the results are not significant In the results of this study, the advice given to the Toyota company It is hoped that Toyota can provide an increase in Service quality and Brand Trust, therefore can increasing Purchasing Decision.
Competition between businesses that is growing very tight demands the company to maintain Service Quality and Brand Trust in a way have a good Brand Trust inthe eyes of customers so that they can compete in the competition global business today. This research is a quantitative research by using a questionnaire method that is distributed via google form. The sample of this research is 132 respondents who use Toyota products in Surabaya. This research is analyzed using multiple linear regression data analysis techniques and provides significant results Service Quality% Brand Trust in Purchasing Decisions, but in mediation of Brand Trust on Purchasing Decisions, the results are not significant In the results of this study, the advice given to the Toyota company It is hoped that Toyota can provide an increase in Service quality and Brand Trust, therefore can increasing Purchasing Decision.
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