PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN INDOMIE
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Institusion

Universitas Pembangunan Nasional Veteran Jakarta

Author

Sondy Arlizal, .

Subject

HB Economic Theory 

Datestamp

2022-05-30 01:39:17 

Abstract :
The purpose of this study is to prove that there is an influence of brand image on purchasing decisions and product quality on purchasing decisions. This research is a quantitative research with primary data sources. Respondents of this study were Indomie consumers who lived in DKI Jakarta as many as 100 people using purposive sampling technique as a sampling technique. The data analysis technique used is descriptive and inferential data analysis techniques. Based on the results of data processing through t-statistics on Smart PLS, the results of this study are that brand image has a significant effect on purchasing decisions, with a path coefficient value of 0.463. While product quality has a significant effect on purchasing decisions with a path coefficient value of 0.476. Keywords : Purchasing Decision, Brand Image, Product Quality, Indomie 

File :
Abstrak.pdf
AWAL.pdf
ARTIKEL KI.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
RIWAYAT HIDUP.pdf
LAMPIRAN.pdf