Analisis Strategi Pengembangan Usaha Ternak Ayam Ras Petelur di Kabupaten Banyuwangi Studi Kasus di CV Wijoyo Farm
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Institusion
Politeknik Negeri Jember
Author
Khotib, Mochamad Faizal
Subject
217 - Budidaya Ternak
Datestamp
2022-01-12 01:31:23
Abstract :
Research aims to know and identify factors Strengths, Weaknesses, Opportunities and Threats in developing laying breed chicken business at CV Wijoyo Farm in Banyuwangi Regency and formulating the form of company development strategy implemented by CV Wijoyo Farm. The data collection methods used were interview observations and questionnaires, then the data was analyzed using SWOT Analysis methods, SWOT matrix, IFE, and EFE. Based on the results of the study, the rating value obtained by the strength factor is 2.02 and the weakness factor is 0.59 so that the IFE value was obtained by 2.61.While from the opportunity factor obtained a rating value is 1.08 and a damp factor is 0.31 so as to get an EFE value is 1.39. The results put CV Wijoyo Farm in quadrant 1 and the development strategy that must be applied is an aggressive growth strategy and supported by the SO strategy with increasing production and increasing the laying hen population in order to meet the demand for eggs that have not been fully met and maximize relationships with customers so as to meet the needs of eggs in the market. Keywords: Development Strategy, IFE Matrix, EFE Matrix, SWOT Matrix
Research aims to know and identify factors Strengths, Weaknesses, Opportunities and Threats in developing laying breed chicken business at CV Wijoyo Farm in Banyuwangi Regency and formulating the form of company development strategy implemented by CV Wijoyo Farm. The data collection methods used were interview observations and questionnaires, then the data was analyzed using SWOT Analysis methods, SWOT matrix, IFE, and EFE. Based on the results of the study, the rating value obtained by the strength factor is 2.02 and the weakness factor is 0.59 so that the IFE value was obtained by 2.61.While from the opportunity factor obtained a rating value is 1.08 and a damp factor is 0.31 so as to get an EFE value is 1.39. The results put CV Wijoyo Farm in quadrant 1 and the development strategy that must be applied is an aggressive growth strategy and supported by the SO strategy with increasing production and increasing the laying hen population in order to meet the demand for eggs that have not been fully met and maximize relationships with customers so as to meet the needs of eggs in the market. Keywords: Development Strategy, IFE Matrix, EFE Matrix, SWOT Matrix
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